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Volume 8, July 2013 | Contents

At the leading edge bookmark
David Cush, Chief executive officer, Virgin America
David Cush was born and raised in Shreveport, Louisiana. He has a BA in Broadcast/Film, a BSc in Psychology and a Master’s degree in Business Administration.
Berne bright bookmark
It’s a tough time to be a small, start-up airline. But SkyWork is determined to succeed, discovers Martin Roebuck
Carrier vs coalition bookmark
IATA’s New Distribution Capability has triggered a heated debate in the industry. While airlines are keen to embrace new technology to support their own ticket sales and ancillary offerings, there is loud opposition from industries such as travel management companies and global distribution systems. Here, IATA’s director of passengers, Eric Leopold, fights it out with Kevin Mitchell of the Business Travel Coalition, which represents the interests of the managed travel community
Evolution, not revolution bookmark
LCCs are increasingly offering more choice to passengers. But has this added complexity to the operation? Martin Roebuck investigates
Freight: friend or foe? bookmark
There are numerous ways for short-haul passenger carriers to boost revenues. But with a weak market and heavy competition, is cargo worth it – and what is the best way to manage it? Alexandra Lennane reports
Heading south bookmark
New entrants are once again trying to start up in the challenging South African market. But with a state-supported legacy carrier, high fuel and airport costs and limited passenger numbers, can they succeed? Keith Mwanalushi finds out
High in the Americas bookmark
While US carriers are seeing a resurgence in growth, there are big changes afoot in Canada too, with old players learning new tricks. Meanwhile, South America is becoming increasingly enticing. Ian Putzger reports from Toronto
IATA flexes its muscles bookmark
Editorial comment – July 2013
IATA has tended to hold little interest for many low-cost and regional carriers, who associate the airline group with the larger legacy carriers. But IATA is certainly steering into themes that affect all airlines, even the low-cost players, and is becoming increasingly vocal.
Life beyond Malév bookmark
One Hungarian low-cost carrier is eyeing underdeveloped eastern markets as a platform for growth, finds Martin Roebuck
Oil change bookmark
Fuel price volatility and high costs are forcing airlines to look for better ways to manage this segment of their cost base. Keith Mwanalushi takes a closer look at how effective today’s fuel management solutions really are
July 2013